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The Scale Your Agency Podcast | Bright Ideas


Feb 18, 2020

Are you struggling to generate leads for your company? Are you looking for a proven methodology for uncovering exactly what your target audience wants, and the words they use to describe it? Would you like to put lead generation on autopilot so you can focus all your time and energy on closing deals? On the show with me today, if John Whiting; a successful entrepreneurs who, for the last 12 years has focused all his energy at becoming an expert in the area of lead generation. In John and I's discussion today; we focused on answering four important questions: 1. Why do most lead generation programs fail to produce the desired results? 2. What can be done to fix this issue and speak in a way that resonates with your target audience? 3. How to quickly establish authority in your niche so that your target market wants to work with you? 4. How to drive traffic to your offer? Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that John shares...and then leave a comment or question for him to answer. Questions I Asked John: [01:38] Who are you and what do you do? [03:40] Tell me about your background? [06:05] How did you get started in lead generation? [07:39] When you started you own agency, how well did it work and what type of results did you get? [14:46] Why do you think most lead generation programs fail?  [36:39] Give me an overview of how to drive traffic to your offer, even if you don't have an ad budget? Resources links can be found at https://brightideas.co/301/