Mar 16, 2021
[02:28] — Who is Mark Lewyn?
Mark co-founded Sorfeo — an eCommerce company that acquires Amazon
private label brands.
- Mark was the managing director of JEM Partners. They used data
analysis to create and distribute popular consumer products through
a global network of eCommerce platforms.
- Mark is also the owner of his private label brand that he
created from scratch.
- Finally, he is the author of a book called The $500
Start-up on Amazon: How a dad of three launched a business on
Amazon and escaped the hamster wheel of nine to five.
[03:35] — Coming up with new product ideas that have
something to do with the patent office
Mark recalls when he came across a product that costs $80 on Amazon
but only $5 on Alibaba.
- Out of curiosity, he started researching the product and found
out that the patent has recently expired.
- He realized that he can compete by charging a lower price and
still be making a very nice profit.
[6:08] — Sorting through products on the Patent and
Trademark Office website
Like most websites, the Patent and Trademark Office website has a
search function you can dig through to find products with expired
- Utility patents typically last for 20 years.
- Meanwhile, design patents usually last about 15
[7:35] — What’s next after finding an
Once you find a product you’re interested in, begin the standard
- Nine out of ten times, you’ll see that they are charging a
premium for that product.
- Check out Mark’s book to know more about how he sells these
products on Amazon.
[12:04] — Mark’s advice in starting a
- Get over the analysis paralysis problem — take the first
- You don't have to spend much money to start a business. You can
usually start with a small amount and get the real product
- Don’t be afraid of failure; flops provide valuable lessons to
- Go through a whole bunch of different ideas. It’s a process of
going through good and bad ideas.
- Mark settled on the Amazon private label model because of the
low cost. He saw it as an exciting opportunity.
[17:00] — Amazon FBA brands
- Amazon’s private-label ecosystem has been booming
- About eight or ten companies are in the business of buying
existing Amazon FBA brands.
- This is a massive opportunity for people who want to sell their
[21:04] — Want to sell to a roll-up company, but
you don’t want to start from scratch?
- One strategy is to buy a couple of microbrands and pool them
together. Then streamline operations and grow sales. In 18 months,
sell it to a roll-up company.
- The research process in finding microbrands can be systematized
and handled by a VA.