Mar 30, 2021
[04:14] — Nathan shares how he started product
- His background as a foreign exchange student in China led him
to import products from Asia.
- Sourcify is a B2B
eCommerce manufacturing platform helping hundreds of high-growth
- Nathan is also the founder of Bubble
[05:27] — Launching Sourcify
- They initially charged companies upfront to manufacture
products for them.
- They have teams all over Asia handling supply chains of over
150 mid-sized eCommerce brands and numerous Fortune 500s.
[06:38] — How Nathan funded Sourcify
- They went through Y
Combinator, which is an accelerator program for
- Through the three-month program, they raised $2.5 million.
- Nathan was one of the only non-technical solo founders to ever
go through Y Combinator. Most companies have co-founders and
[09:25] — How they acquired their first
- Nathan used his content marketing background to put out
- His approach focuses on providing value and bridging the
content space gap instead of pitching.
- Within the first few months of business, he was writing in
major eCommerce blogs. It was possible because he built
relationships with the blog owners and writers.
[15:06] — How Sourcify increased its top of the
- They built a software tool for product management and
- Their sourcing teams in Asia do the behind-the-scenes work.
- At the same time, they can also sell the project management
system to the brands they handle.
[17:50] — Questions Nathan considers when building a
- Am I going to regret not doing this in the future?”
- “Is it going to be fun and enjoyable? Is it something that I
want to learn?”
[18:24] — Sourcify’s source of growth
- Sourcify’s growth is all inbound and referral base.
- Sourcify comes up as one of the top search results when you
search China or Vietnam manufacturing.
- They ask for referrals from existing customers after proving
their success in their service.
[19:35] — Sourcify’s customer onboarding
- The company sends their specs and samples, which they send to
their main office.
- They'll choose a handful of factories and assess which is the
best fit to produce samples.
- After approval from the customer, they start the
- They make sure to have third-party inspections before shipping
- Customers either already have specs and designs or want to
improve an existing product line.
[22:17] — Gotchas and best practices
- The main approach is going to Alibaba and other global sources
to find suppliers based on the same products.
- Nathan suggests reaching out to 10 to 20 factories and getting
samples from two to three factories.
- Getting products from other companies or looking at bad reviews
of products helps you see how you can improve — and later sell —
- The 30-70 payment term is the most typical in product sourcing
and is where third-party’s importance comes in. The production
generally takes 30 to 60 days.
- Supplier platforms have their internal advertising platform.
Hence, the top search results are not necessarily the best
[28:44] — Going viral with FU
- During Conor McGregor’s fight with Floy Mayweather, McGregor
wore a suit with FU pinstripes.
- When it went viral, Nathan had the idea to recreate it in other
- It was a success as their products went viral in a week.