Seven years ago, Andrew founded Marknology, a company that
helps brands evolve and compete in the Amazon accelerator.
He started out freelancing on Upwork and Elance and eventually
quit his day job to build his agency. Marknology has grown to a
team of 25 through bootstrapping.
[09:05] — What’s the difference between hourly billing
Andrew struggled with hourly billing since it put his interests
at odds with his clients’.
This model also ties you to the belief that you must get paid
for the hours you work.
After many iterations, Marknology ended up with the retainer
plus commission model.
Andrew found it advantageous, as he could count on the retainer
to plan for hiring and scaling.
When the commission hits a certain level, the retainer falls
off and from there, it’s just a straight retainer or a straight
[18:25] — Venturing into international
Marknology is now big enough to handle the international
market; In fact, they’re already in 13 different Amazon
marketplaces around the world.
One of Andrew's early wins was getting brands into a less
He advises paying attention to whatever Amazon's focus is, so
you can leverage it and bring more value to your clients.
[20:39] — How to attract clients
Content marketing and partnerships are Andrew’s bread and
He's created a YouTube channel, opened blogs and speaking
events, and started a podcast as a trust-building effort to win
[24:41] — The advantages of creating
Explaining Amazon’s new releases from a commentator’s
perspective is Andrew's strategy on YouTube content creation.
Through that, he helped brands in a more casual rather than
He wanted to talk about things that could help companies, such
as SEO and tracking organic growth.
People usually hear about him or watch his videos, leading them
to connect with him.
[28:34] — Why Andrew hates hard selling
Andrew hates the salesman’s approach to selling a product or
He prefers building on his expertise in the field to reflect
his credibility rather than convincing someone to hire him.
[33:03] — Challenges and solutions in running
Cash flow isn’t an issue for them anymore, although it used to
be a great challenge.
People are both the best part and the hardest part because of
needing to build relationships, communicate effectively, and be
aligned in the workflow.
Moreover, managing the team and continuously learning to be a
leader has also been quite the challenge.
Partnering with Flowster has helped him overcome those
Albeit a new user, Andrew’s excited about partnering with
Flowster to get more processes in place.
[36:18] — Andrew’s diverse team
Andrew’s workers are distributed between Colombia, Kansas,
Florida, and India.
His workers in India are focused on data researching and
Andrew is also looking into hiring from Romania because of the
amazing branding of barbershops, restaurants, and small
He finds that outsourcing talents from all over the world adds
value to his business.
About the Podcast
Tune in weekly and hear Trent Dyrsmid interview today's leading digital marketing professionals to uncover the strategies, systems, and processes they are using to scale their businesses to seven figures and beyond.