Joe has been in the content marketing industry for over 20
They popularized the term "content marketing" and held the
largest content marketing event in Cleveland, Ohio, with 4,000
After leaving the business in 2016 with his wife, he wrote
books on content marketing and a novel called The Will to Die.
He has started a new business called The Tilt, which focuses on
helping small content creators learn to build a business using a
"content first" mentality.
He dabbled with business models, such as Web 3 and NFTs, that
didn’t exist before.
[6:32] — What is an NFT? (Non Fungible
After getting into crypto and discovering NFTs in 2020, Joe
realized that content creators could build their own mini economy.
He then launched Tilt Coin.
A fungible token is primarily for trading dollars; conversely,
non-fungible tokens (NFTs) are unique, and have an underlying
Listen to the full episode to find out how one of a kind NFTs
allow creators to set the rules for what happens when the tokens
are bought and sold online and give their audience access to unique
[12:54] — Leveraging the Scarcity Element of
Joe mentions that he learned a lot from the Gary Vee model.
Gary Vaynerchuk was a huge content creator but was still
subject to the whims of more centralized platforms, so he created
10,255 individual NFTs called VeeFriends.
NFTs consisted of his art, and each digital artwork had
different access points and perks, such as exclusive mail and
different levels of admission for his VeeCon.
You don't need a large audience. The NFT market is limited; you
can provide premium access to your audience regardless of size
while also controlling your own business model.
Fans also get the chance to own something from the creator and
[17:05] — The Benefits of NFTs for Creators and
If an event becomes successful, the pricing for NFTs could go
up. The creator will benefit, being the IP owner.
With The Tilt, they created Tilt Coin and set membership levels
by the number of Tilt Coins someone had.
Among the perks that come with the Tilt Coins are VIP access to
ask Joe questions and monthly content drops.
Launching at 36 cents in March 2021, Tilt Coins are currently
priced at $53, which shows that the people who invested are
satisfied with it.
[18:42] — How to Create an FT or
For social tokens, it helps to find an organization that can
show you how to do it, or you can look for a contractor or
technologist to do it for you.
The Tilt worked with rally.io to set up the whole thing on the
blockchain as a side chain of their own Genesis coin.
Other organizations you could check out are Roll and
Outsourcing the creation of NFTs by finding foundations to help
you set up underlying contracts and deciding on the royalties would
[22:05] — The Downsides of NFTs
In 2017, initial coin offering (ICO) boomed, and many shell
companies would pump up their prices and leave everyone
While it’s possible to dump Tilt Coins, it would ruin his
reputation. It’s not about getting rich quickly but building an
Two people recently created Squid Coin based on Netflix’s
Game, which went up
around 5,000%, and the creators made millions before
Do your homework before investing in any social tokens.
[26:42] — Resources for Studying
The Bankless Podcast had an episode with Chris Dixon where he
discusses NFTs and paints a picture about why he thinks the future
will be tokenized and decentralized.
Tim Ferriss’ podcast had a more than 2-hour talk with Chris
Dixon about NFTs.
Another one would be Tom Bilyeu’s Impact Theory episode about
the gold standard, the usage of dollars, and the transition to
Some people might think non fungible tokens are a scam,
especially in the digital art world. However, you'll find value in
its scarcity element and asset inflation as you learn more about
The future is exciting because new business models are
[30:15] — Get Started Owning NFTs
It's hard for someone to understand what they’re talking about
unless they try it.
Try getting a digital wallet by going to MetaMask.
You'll need Coinbase to buy $50 worth of Ethereum and deposit
it into your MetaMask account.
After that, find some NFTs worth $5 and buy it regardless of
whether you’ll lose it.
This gives you a taste of NFTs. You can figure out if you want
to explore it or continue living in the banking world through
About the Podcast
Tune in weekly and hear Trent Dyrsmid interview today's leading digital marketing professionals to uncover the strategies, systems, and processes they are using to scale their businesses to seven figures and beyond.