Also known as "the Beard Guy," Norm started in 2013 and went to
an Amazon Amazing Selling Machine conference.
Those who got into Amazon got money easily using simple
steps.
If he didn’t have resilience, he never would’ve made it.
Amazon has changed greatly over the years, so he expanded on
what he learned into other markets.
Currently, Norm is not just a seller but also a brand owner,
business owner, and podcaster.
[5:57]—Processes
and delegation
Attending Michael Gerber’s EMyth Academy, he’s taught to be
automated and scalable.
If it's repeatable, there’s a process.
Going through a problematic process caused negativity in the
office. However, their 5-page policy streamlined everything.
Norm delegates everything so he can grow other businesses.
[10:11] — Creating your brand
You can use Amazon Posts, Live, and Brand Story to create a
customer experience and build a brand community.
In choosing a brand name, you could send out names and
descriptions to companies (e.g. PickFu). Doing this gives you
access to an inexpensive focus group to assess them.
Get a graphic artist that understands corporate identity to
create a good logo.
Check if your domain name is available on social media.
[14:49]—The power
of packaging
Increase the perceived value of your product by spending a
little more on the packaging.
Good packaging can hook customers and drive them over for
warranty registration or subscription, leading to more traffic for
your brand.
Consider outer packaging by unveiling the product, including a
welcome message, etc.
Be distinctive in your packaging if you can.
Buy your own products to maintain quality assurance.
[22:56]—Product
innovation
Do a proper competitive analysis for your products.
By checking product reviews, you can determine what people like
and dislike about a product and improve upon them by changing the
materials, color, etc.
Get ideas for product innovation on artsy websites.
Search the keyword, find out what the average product looks
like, and be different.
Innovation can be expensive.
[32:03]—Getting a
graphic of your product
Spend the proper amount on your product.
It's okay to experiment and fail in the first product, then put
in the time and money into your second product. Use what you
learned from the first try.
A graphic artist and a photographer can work together to bring
out the best in a picture and increase your product’s perceived
value.
Standard packaging has legal requirements, but you don't need
to use the same label for your product shot; you need to represent
your product effectively.
Tune in to the full episode to find out the people you need to
hire and their usual rates!
[39:16]—Growing
your perception
Hire a product photographer that does 3D rendering and a
graphic artist.
The usual rates for product photographers are $500 to $1,250 as
you'll need both an infographic and a product image.
Find nano-influencers to promote your product, grow your
perception, and help increase your perceived value.
Consistency and authority are necessary to earn trust and make
sales.
Expand your network and form partnerships.
[49:22]—Doing the
little things
Small things, like writing a letter or using a different
imprint, increase the perceived value of your product.
Take a look at your competitors and make those little
changes.
About the Podcast
Tune in weekly and hear Trent Dyrsmid interview today's leading digital marketing professionals to uncover the strategies, systems, and processes they are using to scale their businesses to seven figures and beyond.