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The Scale Your Agency Podcast | Bright Ideas

Jan 19, 2015

Daniel Rodriguez is the V.P. of Marketing at a venture backed software company called Seismic Software. His primary responsibility is generating leads for the sales team.

In this interview, Daniel is going to share the details of how his team has achieved significant success in attracting enterprise level clients (worth about $100K/year) using a combination of both inbound and outbound marketing. We dive into Seismic's:

Inbound marketing strategy
How they define their buyer personas
How they use LinkedIn to develop their buyer personas
Some of the big challenges they encountered early on
How much they spend each year on inbound marketing
How they create and promote their content
How they use LinkedIn groups
Some of the assets in the top and middle of their funnel
Inbound marketing timeframes - what is a realistic expectation for how long it will take to achieve meaningful results?
The outbound marketing process run by their BDR’s
How they find email addresses and what they say in the emails they send

Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to if you have any questions for me, you can leave me a voicemail at